All Eyes and Ears Website Audit
It’s true no matter how good your website is a website audit could always make it better so that you get the most out of your online investment and maintain a competitive edge over your rivals. That is why it is vital that you undertake a regular website audit.
An All Eyes and Ears website audit is a good way to ensure that your website continues to remain effective and evolves as new technologies and ways to improve your website are constantly emerging.
We are now providing a dedicated web service to small businesses owners who are finding it hard to keep up with the various changes happening online, and simply don’t have the time or expertise in house to keep on top of the latest developments and innovations.
Our portfolio of existing work and clients will show the creative, innovative and professional way we approach each project.
Client Testimonial
Hair Design Clinic – “We are really pleased with the new website as it is doing very well and so far all our client comments about the website have been extremely positive.
“Most of our chosen search terms are now ranking on page one on Google and so we are already starting to see increased appointments made via the website on a week by week basis”.
LastMile Xchange – “Thanks for all your help and advice on the website. We are extremely happy with both the way it looks and the reaction we have received from our clients”.
NHS Sports and Activity – “Can I thank you for such a brilliant job done all round and with the success of the website exceeding all our expectations the Department of Health has now extended funding for the website through until 2014”.
So What’s A Website Audit?
All Eyes and Ears can give your existing website a careful and thorough audit and then make recommendations as to how it can be improved. Our recommendations will ensure that more of your audience benefit from a great user and customer experience, regardless of how they access your website.
Our overall assessment will cover these main areas:
Web Design and Visitor Experience
Web users potentially browse thousands of web pages and hundreds of websites every single month so it’s vital that your website stands out from the crowd.
Good design is integral in creating a good visitor experience as a good experience often means that the visitor is more likely to come back. The key to a successful website is being able to give your visitors exactly the information that they are looking for quickly and easily.
Our website audit will help you understand exactly how people access and browse your website. This information is crucial to help you focus on the various ways you will need to incorporate and so improve your website and potentially deliver exactly the right information and content to your visitors and encourage them to stop, look and click.
Content Is King
Content is now more than ever crucial to the success of your websites. From the web page title to the selection of your keywords throughout your website, content is king and the website audit will highlight this area.
If you don’t believe that you are getting the right traffic to your website, then the website audit will check out your (SEO) Search Engine Optimisation.
(SEO) Search Engine Optimisation is a way to drive traffic to your website by writing and editing your content in a certain way which allows search engines to help visitors find your website.
We can research and write keyword-rich content making your website friendlier for search engines and also more importantly your visitors.
How Responsive is Your Design?
With the growth of various mobile browsers, netbooks and tablets, users are visiting your websites on an increasing array of devices and browsers so it is essential that you incorporate a Responsive Design.
So what is Responsive Web Design? Essentially it means that your website will adjust itself according to the screen size it is being displayed on so that your website works independently and looks great across a wide range of desktop, mobile and tablet devices.
Just How Social Are You?
Social media is a powerful tool to help generate and drive traffic to your website. Integrating Social Media into your website should be an essential element of your digital strategy.
However, before you set up that Facebook, Twitter or YouTube account we can help you understand the impact that social media can have on your organisation and work with you to implement the changes that are need to be made as a result.
How Do You Manage Your Website?
Do you use a content management system that gives you complete control over your entire website?
Can all the pages and images on your website be easily and more importantly quickly edited in-house so that changes can instantly be made from any computer with an internet connection?
Accessibility As Standard
Your website should be accessible to disabled users. There are ethical and commercial justifications to meet Web Accessibility Standards, but there is also now a legal reason.
Your website must meet W3C Recommendation (REC) design standards by law.